Textual Analysis of Videos- This is the End, Anti-Flag

This video has a clear about advertising creating a sense of bodily insecurity in order to make people buy products, as well as the horrifying effects of this. There is only one type of footage in the video, that of the band performing against a stylised backdrop of the White House, to a large audience.


There is no link in the band footage to the meaning of the song, this is instead provided through use of titles over black to demonstrate the statistics, followed by one saying "This is the end of ... (negative emotional state e.g. hopelessness).


The majority of shots are between medium and close up, from a veriety of angles (including several motion shots designed to appear from the perspective of a member of the audience). The band are dressed in what might be seen as a stereotypically "punk" style- wearing some smart clothes (e.g. a shirt and tie) in a casual manner, using lots of red, white and black. As there is no particular narrative beside the performance of the song, lots of rapid cuts are used to demonstrate the bands performance. An interesting element of this is that the band are not on an elevated stage but are on the same level as the audience, implying a disdain for hierarchy and an informal relationship between the band and audience.