Audience Research- Questionnaire Results

I have collected the results from my questionnaire. The data falls into two different categories; that relating to patterns of consumption for this audience and that relating to the audience's awareness of issues present in the band's songs and music videos.

The majority of people who returned the questionnaire were male, with only 10% of the audience being female.

The Pie chart below shows the audience's most common means of consuming music. It shows that only 10% actually tend to buy CDs regularly, whereas the majority consume music through free downloads.




This pie chart shows the amount of the band's CDs owned by the audience. It demonstrates that, although using CDs as the main means of music consumption has declined, that more than half of the audience still purchase CDs. Whilst collating the data from the questionnaire, I went and interviewed some of the people who had filled in the questionnaire about their attitudes to CD purchasing. The responses seemed to show that CDs are seen as a way of commemorating affection for a certain band or album, showing that among the audience CDs are seen more as a commemorative collectors item rather than a common means of consuming music.



In terms of the audience's awareness and opinion of the band's stance on political issues, the research showed that 90% of the audience are aware that the band take a strong position on these issues. 95% of the audience also had a positive opinion of the band's music videos, which tend to be heavily political.

The pie chart below shows the proportion of the audience for whom the band's stance on issues affects their opinion of the band. Although 60% find no real change in their opinion based on the band's politics, 40 %, quite a substantial proportion, are affected by it, showing a fairly high level of audience awareness.